Smart people saying nice things about my work:

building an agency is hard work 😅

lots of great advice in here from @derek_gleason at @conversionxl from folks we have done it https://t.co/s8vyfaP4sa

— smalter (@smalter) November 13, 2019

Excellent article from @derek_gleason on paywalls, flexible sampling, etc. With additional commentary and information from @badams, @dansmull, and @MatthewJBrown. Good stuff. :) https://t.co/54eK7IaZpF

— Glenn Gabe (@glenngabe) July 4, 2020

.@derek_gleason This was an amazing article.

Marketing and Growth Lessons for Uncertain Timeshttps://t.co/3b9fLK15Xy

— Henry O'Loughlin (@henryoloughlin) April 30, 2020

Extremely biased, but @JoshuaCHardwick and @samsgoh.

The work that @peeplaja and @derek_gleason are doing at CXL is awesome too!

— Si Quan Ong 王思权/王思權 (@siquanong) June 6, 2020

Long Sales Cycle? Here’s How to Set the Value of a Conversion...https://t.co/bmvnuq0XlP

Smart #B2B #Analytics insights by @derek_gleason on @conversionxl
cc: @KyleAkerman pic.twitter.com/IZuDy7KpBl

— Andy Crestodina (@crestodina) January 15, 2019

There's lots of tough things about people businesses - great wisdom compiled from lots of smart people (and some other thoughts from me) in this article from @derek_gleason https://t.co/xx6xAiinod

— Will Critchlow (@willcritchlow) November 13, 2019

Thank you @randfish for sharing this @CXLdotcom piece on LinkedIn today. it's exactly the insight I needed on decision making right now. https://t.co/C0eArRjsHY

— Melinda Byerley (@MJB_SF) March 19, 2020

Super interesting analysis that makes me want to blog more. https://t.co/BuL8lWFPAL

— AJ Kohn (@ajkohn) November 15, 2017

Brilliant analysis of what it takes to create and sustain brand momentum via onsite content. The big reveal: It takes concerted, sustained effort. https://t.co/htMgK1JLN3 @derek_gleason

— Ronell Smith (@RonellSmith) November 20, 2017

Obviously, I'm feeling nervous about @SparkToro's upcoming launch. But reading @derek_gleason's marketing & growth lessons in uncertain times *truly* lifted my spirits. Sure, it's gonna be challenging, but it's also a great time to build a business. https://t.co/ZmZD13WhEE pic.twitter.com/RJKG4p48X2

— Rand Fishkin (@randfish) March 19, 2020

What a Wikipedia Company Page Means for Your Brand https://t.co/lBlq5HOkJp

— Bill Slawski ⚓ (@bill_slawski) October 21, 2015

Absolutely brilliant article from Derek Gleason at CXL Institute (and not because I get a couple of mentions).

Some really valuable advice and resource links on dealing with crises - life will go on, business will resume. You wan…https://t.co/0p5M3FWrbs https://t.co/ct6jPUz3CE

— Tim Stewart (@timdotstewart) March 19, 2020

Enjoyed this - 'Paywalls, SEO, and the Need for a Damn Good Brand' - https://t.co/gf4E5qfhYw from @derek_gleason, including @dansmull @badams @MatthewJBrown

— Screaming Frog (@screamingfrog) July 4, 2020

Check this one out, great read! How to Earn More Links: Adding Context to Content Analysis - #internetmarketing #seo #onlinemarketing - https://t.co/6mrv1wF71o

— Chris Kirksey (@SuperChrisK) August 23, 2018

A Better Way to Identify High-Value Content: Rather than simply the most viewed, shared, commented, or linked content, identify the content that outperformed the average @derek_gleason https://t.co/tYavTLytGK

— Samuel Lavoie (@SammyQc) November 16, 2017

Marketing and Growth Lessons for Uncertain Times https://t.co/2348JpkQCy pic.twitter.com/6ua4zLkZaf

— David Cancel (@dcancel) April 2, 2020

How to Earn More Links: Adding Context to Content Analysis https://t.co/VuBqpZSaFZ really interesting read via @ahrefs #linkbuilding #SEOtips

— Irina Nica (@nicairinica) August 27, 2018

This is a great piece that goes well beyond the marketing side of the economic crisis! Marketing and Growth Lessons for Uncertain Times: https://t.co/YF2XiT9KFx pic.twitter.com/PjzJ6qLjRe

— Vassilena Valchanova (@vasvalch) April 16, 2020

"Find more, better content ideas (that competitors won’t)" 🔥

This is a must-watch! @derek_gleason knows this stuff inside out. Do your future self a favor and come learn from him. 🤓

Register here: https://t.co/lAQdFiwcUw

— Marijana Kostelac ✏️ (@MarijanaKay) May 8, 2020

ICYMI @derek_gleason has put together a great piece about paywalls & SEO with contributions from @dansmull @MatthewJBrown and yours truly:https://t.co/hovUcNViYQ

— 🛠 Barry Adams ⌨️ (@badams) July 6, 2020

A really comprehensive look at freemium vs. free trial and how to choose what's right for your business by @derek_gleason

>> https://t.co/gcLVuF2Cad

— Kieran Flanagan 🤘 (@searchbrat) November 30, 2018

Marketing in uncertain times from @derek_gleason @CXLdotcom. Thanks @crestodina for passing this one along. https://t.co/Zo33KQ1Ktt

— Corey Northcutt ✂️ (@corey_northcutt) March 23, 2020

Reading: No More "Double Dipping" on Featured Snippets—Does It Matter? https://t.co/PE0YHVdAsE (I really like the data, analysis and particularly the perspective.) #seo

— AJ Kohn (@ajkohn) January 29, 2020

An interesting deeper dive into business' behavioral hack we've all fallen for:
secrecyhttps://t.co/z8nWHTzH6p

— Brent Turner (@brentrt) December 20, 2019

No More “Double Dipping” on Featured Snippets—Does It Matter? https://t.co/EYVY5TvuVC via @conversionxl

— Robbie Richards (@RobbieRichMktg) January 30, 2020

No More "Double Dipping" on Featured Snippets—Does It Matter? https://t.co/Mh7TCdnLEk @conversionxl #SEO pic.twitter.com/u4UnIOreRD

— Maddy Osman (@MaddyOsman) February 13, 2020

Loved the new content performance measurement thoughts from @derek_gleason #SearchLove pic.twitter.com/LakkQtCU04

— MyCool King (@iPullRank) June 11, 2019

The best paywall/news SEO analysis I think I've seen (Ignore me being involved) https://t.co/QbnUdUJPR7

— MJB (@MatthewJBrown) July 3, 2020

#27 #SEOtop40 🚀 📈 Top #SEO Blog posts of 2017

Berkshire Hathaway and the Surprising Value of “Brand-Match” Anchor Texthttps://t.co/JRXIEGhvcR@derek_gleason @WorkshopMktg

loveeeeeee this post!!!

— Patrick Coombe (@pmkoom) January 3, 2018

Product Bundling Strategy: How to Get It Right https://t.co/Yi7CLPPHvs - a deep dive from @conversionxl & @derek_gleason pic.twitter.com/1zYoC6cAu6

— Roger Dooley (@rogerdooley) November 5, 2018

Brand-Owned Terms: The Power—and Process—of Naming a Movement - @derek_gleason https://t.co/9aJJer255T

— Dan Martell (@danmartell) January 25, 2019

"Rather than simply identifying the most viewed, shared, commented, or linked content, it’s far more instructive to identify the content that built — or continues to build — an online brand" https://t.co/cTzivwpUVF

Actually useful measures of content quality from @derek_gleason

— Stephen Kenwright (@stekenwright) June 4, 2018

Wow, fantastic piece 👏

Marketing and Growth Lessons for Uncertain Times | CXL https://t.co/JQBl3wpP4Q

— Corey Haines 💡 (@coreyhainesco) March 19, 2020

Holy moly, this post. 🔥👏@derek_gleason thanks for including my thoughts in here. Honored to make it into this.

— Kristen LaFrance (@kdlafrance) March 19, 2020

Learn how to up your content game from one of the best and brightest in the game, @derek_gleason of @CXLdotcom. His free webinar will share content opportunities your competitors are missing https://t.co/xPzNFwhU8y

— Ronell Smith (@RonellSmith) May 7, 2020

Brand-Owned Terms: The Power—and Process—of Naming a Movement

An amazing read.
https://t.co/GvQnhmADtM

— Pe:p Laja (@peeplaja) January 17, 2019

Must-read if working w/publishers + monetizing content.

Includes:

• Metering vs. lead-in
• Tech behind paywalls
• How AMP fits in
+ lots more

ft. @badams & @dansmull

-> Paywalls, SEO & The Need For A Damn Good Brand by @derek_gleason via @CXLdotcom https://t.co/glyUZemm3w pic.twitter.com/6BXOry2NHr

— Brodie Clark (@brodieseo) July 4, 2020

Great compendium of marketing in uncertain times.

Don't cut marketing budget, refocus.

Don't panic, analyze.

Don't cut prices, resegment your customers.

Well written, @derek_gleason !https://t.co/0tV7zarGdG

— Kevin_Indig (@Kevin_Indig) March 22, 2020

A really thoughtful, wide-ranging conversation. Really pleased to have come across this after admiring Derek's tour de force post the other day: https://t.co/u2UKFhr9ye

Both worthy of your time. Thanks, gents. https://t.co/996s13eiyQ

— Jeffrey MacIntyre 🎯 (@jeffmacintyre) March 20, 2020

Marketing and Growth Lessons for Uncertain Times | CXL https://t.co/Vhn8cCZ6sE

Wonderful article. I was glad to be asked to contribute. I've read a few similar posts that have been hastily put out, but this one is thoughtful for sure.

— Bill Sebald ™ (@billsebald) March 19, 2020

“A Better Way to Identify High-Value Content” — Fascinating study by @derek_gleason https://t.co/bYXIFGx0U7 pic.twitter.com/0QEnksFysu

— Mark Traphagen ✊🏾🏳️‍🌈 (@marktraphagen) November 14, 2017

I’m so impressed with @derek_gleason’s talk on brand equity here at the @getSTAT city crawl. It’s just top notch and something I haven’t seen people talking about at the major conferences. 👏🏻 👏🏻 👏🏻 pic.twitter.com/6pac1uB2UX

— Rob Bucci (@okplznothx) April 24, 2018

I appreciated the study that @lilyraynyc shared elsewhere in this thread for being pretty clear: "Let’s pump the brakes on drawing hard conclusions" and "No two sites (or keywords or snippets) are the same." https://t.co/mRmwbPkMbh

Take time to make decisions that make sense....

— Danny Sullivan (@dannysullivan) January 30, 2020

Awesome post by @derek_gleason “The Surprising Value of ‘Brand-Match’ Anchor Text” https://t.co/zWWl5KT0Hp

— Tim Soulo (@timsoulo) October 21, 2017

What a fresh take on #linkbuilding. Want to earn more links? Then you need to read this article by @ahrefs https://t.co/40AkBduiJn #SEO pic.twitter.com/TeHVXBdJLV

— James Reynolds (@FollowJames) August 28, 2018

Me ha gustado mucho este método de comparar los links que recibe una URL, con el total de dominios q enlazan al sitio. De lo mejor q he visto últimamente en el blog de @ahrefs.

👉 How To Earn More Links: Adding Context to Content Analysis https://t.co/7tnqfxjkDn #SEO

— Juan González Villa (@seostratega) August 24, 2018

This has been my favorite read of 2019 https://t.co/u5Q3ZbIVSh#goodread pic.twitter.com/ArstPYuODH

— Alex Krasny (@lexKrasny) December 3, 2019